At Paddock To Table, everything comes back to three simple concepts, commitment to quality, care and transparency.
Every product we offer reflects that. From grass-fed and finished beef to the lamb, pork, and smallgoods we source locally, nothing makes it into the shop unless it meets the standards our customers expect.
Our Store
Situated in Melbourne's West, boasting one of Victoria’s largest whole carcass focused retail butcher shops, we take pride in offering the best locally sourced, honest produce Australia has to offer.
From our impressive range of in-house dry-aged beef to specially made frozen produce and a grocery selection that will amaze you, we have something for everyone.
Whether you're seeking a family roast, the perfect steak, or a specific cut, our friendly team is here to help with exceptional service and expert advice.
Our Family
Paddock To Table began with family, hard work, and a shared belief of, do it properly or don’t do it at all.
Back in 2014, Frank and his son Daniel opened the doors with a clear vision: bring high-quality, locally sourced meat to the community, and do it the right way. That meant whole carcass butchery, honest sourcing, and building strong relationships with the people behind the product.
In the early days, it was just the two of them. Cutting, serving, and laying the foundations for what the business would become. Long hours, hands-on work, and a commitment to doing things properly from day one.
In 2019, Marcus joined the business, bringing fresh energy, intense attention to detail, and a shared passion for locally sourced produce, strengthening what was already there, while helping push the business forward.
Today, the team has grown, but the core remains the same. You’ll still find Frank behind the counter, with Daniel and Marcus not far away - working side by side, just as it started.
Our History
Paddock To Table began with a simple idea, do things properly, from the ground up.
What started as a small store in Laverton, with little more than a meat cabinet, a freezer, and a big vision, quickly became something more. Built through years of hard work, it laid the foundation for the next step. Taking control of where our food comes from.
That led to the purchase of our first farm in Gordon, just outside Ballarat. The goal was clear: finish our own cattle, on our own terms. Frank spent months preparing the land, allowing pastures to rest and regenerate before introducing the first herd, ensuring they were grazing on nutrient-rich grass from day one.
Around this time, Marcus joined the business, bringing a new level of energy and a shared focus on growing the brand while staying true to what it stood for.
As demand grew, so did the need for a larger and more equipped space. The business moved to a purpose-built store nearby, made to handle the volume while improving the experience for every customer walking through the door.
With continued growth came further investment in the future. Expanding to a significantly larger farm in Bylands, just outside Wallan, offering a higher grazing capacity.
Today, that same mindset remains. Take the time. Do it properly. Build something that lasts.
Our Farm
Sourced directly from our family-owned farm in Victoria’s Western region, our premium, grass-fed and finished beef is raised exclusively for our store.
Our commitment to ethical and natural farming results in meat that is not only flavourful but also provides peace of mind to our loyal customers knowing you're enjoying beef raised with care and integrity.
